![]() In recent months, it has become clear that there is no single definition of the metaverse. ![]() Myth #1: No one knows what the metaverse is ![]() In fact, we debunked six myths about the metaverse and now see that consumers across age cohorts will shape its purpose and prosperity. A majority of consumers know and engage with some form of the metaverse, and many expect it to become a significant part of their lives. To find out, we queried over 1,000 consumers aged 13 to 70, as well as spoke directly to advocates and early adopters, to understand current sentiment about the metaverse. We were curious to learn what typical American consumers think and how their views could shape how brands may venture into this new space. Others are more skeptical and see a hype-fueled fad that appeals to gamers and celebrities. Proponents believe that the metaverse will be revolutionary and fully transform the way we work, shop, socialize, and play. ![]() The metaverse-like many innovations-is shrouded in mysticism and skepticism. ![]()
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